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Display and search are the most popular retargeting channels, with their popularity linked to Google’s AdWords offering through GDN and RLSA, according to [download page] results from a Marin Software survey of 233 enterprise marketers. Among the 88% of respondents using retargeting, roughly 8 in 10 are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google. Social also emerges as a popular channel, with Marin benchmark data suggesting that those retargeting on Facebook and display enjoy better performance than those using only one of those channels. (more…)
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Top Retargeting Channels and Challenges For Enterprise Marketers
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