Technology Integration A Key Problem for Marketers

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Clik here to view.The state of integration is poor right now,” declares a new study [download page] released by Signal based on a survey of 281 marketers primarily based in the US. Indeed, while respondents recognize a range of benefits to a fully integrated marketing stack, around half of respondents said their marketing data and technology are either managed separately (10%) or that only some tools are integrated (41%). Just 4% reported having a completely integrated stack. (more…)