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Source: Adobe / Forrester Consulting [download page]
Notes: Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity. Those who do foster creativity, though, are more likely to report significant revenue growth, market share and competitive leadership, and 8 in 10 respondents overall believe that companies that are more creative gain those types of business benefits. (more…)
