Top Search Ad Position More Important on Mobiles Than Desktops

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Clik here to view.It’s well known that search ranking positions affect click-through rates (CTRs), but new data from Marin Software goes a step further in quantifying click-through rates by ad position on mobile devices and desktops, finding some interesting discrepancies between them. The data demonstrates that the top position is most important on smartphones, and that the distribution of tablet clicks tends to be more closely aligned with smartphones than with desktops. (more…)