Who’s Listening to Network Radio?

Network radio reaches more than 180 million Americans aged 12 and older each week, reports Nielsen [download page] in a recent study of 46 individual networks. While the age distribution of network radio listeners skews towards the 45+ demographic, a large share of Americans of all ages listen to network radio. The study also points out that listeners are spread across the US and tend to represent an attractive group in terms of their income and education levels. (more…)