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Print Newspaper Ads Seen A Key Influence on Consumer Shopping Behavior
Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA) in a new report. The study notes that 52% of adults use...
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How Are Enterprises Using Social Marketing – and Where Are They Seeing the...
7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sept. 12-14, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Video Viewers Spending the Majority of Their Time With Snackable Content
Source: Ooyala [download page] Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly...
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Fastest-Growing Mobile App Categories, by Time Spent
Source: Localytics Notes: The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month, per Localytics data, with that increase spurred largely by an...
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US Ad Spend Trends, by Medium, in Q2 2014
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%, per the latest quarterly figures from...
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How Do Senior Marketers Define Customer Centricity?
The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and...
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Global Marketing Budget Sentiment in Q3
Source: Warc Notes: Global marketing budget optimism dipped a little quarter-over-quarter in Q3, but remains positive, with September marking the 21st consecutive month of budget improvement. Not...
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Twitter: TV Shows That Live-Tweet Enjoy Lift in Follower Growth Rate
Source: Twitter Notes: TV shows that live-tweet have a better follower growth rate than those that don’t, declares Twitter, with that generally true across genres and handle (show, host, and...
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Global Ad Spend Share Forecast, by Medium
Source: ZenithOptimedia Notes: Mobile is the fastest-growing advertising medium around the world, says ZenithOptimedia, which predicts global ad spending growth of 5.3% this year and next and 5.9% in...
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Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic
The accolades keep coming in for email marketing. At various times this year, surveys have found both US and global marketers rating it the most effective digital marketing tactic and the one that...
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Which Brand Attributes Matter Most to Millennials?
Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK, finds Initiative [download page] in a new study....
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sept. 19-21, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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North American Email Open and Click-Through Rates, Q1 2010-Q2 2014
Source: Epsilon [download page] Notes: Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%). Click-through rates,...
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B2B Media Revenues in Q2: Digital Up; Print Down
Source: The Association of Business Information & Media Companies (ABM) Notes: B2B media industry revenues grew by just 0.4% year-over-year in Q2 to reach $6.31 billion, per ABM, with digital...
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Consumer Expenditure Trends in 2013
Consumers spent more on housing and transportation but less on apparel and entertainment in 2013, details the US Bureau of Labor Statistics (BLS) in a recent data release. While average expenditures by...
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What and When Millennials Share on Social Media
Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content, details ShareThis in a new study of the sharing habits of...
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Mobile to Contribute More Than 40% of Ad Spend Growth Between 2013-2016
Source: ZenithOptimedia Notes: The forecasts keep getting more enthusiastic for mobile, now expected to account for 42% of all additional global ad spending between 2013 and 2016 (excluding markets...
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Top Social Sharing Channels, Millennials vs. General Population
Source: ShareThis Notes: Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter, per ShareThis’...
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Who’s Listening to Network Radio?
Network radio reaches more than 180 million Americans aged 12 and older each week, reports Nielsen [download page] in a recent study of 46 individual networks. While the age distribution of network...
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