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Mobile Video Viewers Spending the Majority of Their Time With Snackable Content

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Ooyala-Online-Video-Consumption-by-Length-Device-in-Q2-Sept2014Source: Ooyala [download page]

    Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly report. The study shows a correlation between screen size and content preferences, as 81% of time spent watching video on connected TVs was with content longer than 10 minutes. In fact, content at least one hour in length comprised a majority 54% of time spent watching video on connected TVs, versus less than 10% of time spent with mobile video. (more…)


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