Top 10 Brand Movers on Instagram – August 2014
Source: Socialbakers For more data on brand activity on Instagram, see MarketingCharts’ new Cheat Sheet, “Brand Post Engagement on Instagram.”
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Most Popular Mobile Videos Watched by Moms
Source: BabyCenter [pdf] Notes: Some 88% of expectant women and mothers with children up to 8 years old own a smartphone, reports BabyCenter, with the most common activities being texting and social...
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Global Market Research Spending Exceeded $40B Last Year
Source: ESOMAR Notes: Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B, reports ESOMAR, with the broader “business intelligence”...
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Which Types of Brand Communications Most Influence Purchase Decisions?
There’s no substitute for relevance, as numerous studies attest, and new research from Epsilon and Wylei Research finds yet again that communications containing relevant information and offers are most...
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Search Ranking Factors Data Points to Importance of Quality Content
Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) per recent Ascend2 research, and a new Google search rankings study from SearchMetrics...
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Companies’ Top Strategic Partnership Drivers
Source: CMO Council / Business Performance Innovation (BPI) Network [download page] Notes: Some 85% of survey respondents report that strategic partnerships and alliances are at least important to...
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Services Most In Demand From Local SEOs
Source: BrightLocal Notes: For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers. Google+ optimization and website development are the...
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4 in 10 Senior Execs at Large Organizations Don’t Measure Customer Lifetime...
A recent survey of global marketers found a greater focus on customer acquisition than retention, and a new Forbes Insights and Sitecore survey [download page] of North American senior executives...
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Are Billion-Dollar Strategic Decisions Being Made on the Basis of Data or...
Spending on data analytics is rising, and CMOs report that one of their most effective applications of predictive analytics has been to leverage consumer data to support intuitive hypotheses. With all...
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Top Social Channels Used by SMBs For Advertising and Promotion
Source: BIA/Kelsey Notes: Not surprisingly, Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report. While LinkedIn is next in adoption,...
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Which Media Budgets Are Being Cannibalized to Fund Video Ad Spending?
Source: Adap.tv [download page] Notes: Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months, with broadcast and cable TV also under the...
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Consumers: Brands’ Online Product Recommendations Spur Purchases
Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential, details a new report from StrongView and Edison Research. The study analyzes the...
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Advertising and PR Industry Continues to Suffer From Low Public Perception
Source: Gallup Notes: Just 37% of Americans have a positive view of the advertising and public relations industry, which puts it behind reputationally-challenged industries such as pharma and banking...
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Nielsen’s Top 10 DMAs, 2014-2015
Source: Nielsen [pdf] Notes: The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen’s estimate. While there was no change in the rankings of the top 10...
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Only 53% of Inbound Marketers Measure ROI
Only a bare majority of inbound marketers are measuring ROI, according to HubSpot’s latest annual “State of Inbound” report, with that result continuing a theme from past studies. But that doesn’t...
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Millennials Mostly Talk About Brands Offline. Which Media Drive Their W-O-M...
Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That’s...
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Young Multi-Screeners Continue to See Live TV as Important
Source: Viacom Notes: Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%), according to a Viacom survey of more than 1,500...
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Brands Report Adoption of Data-Driven TV Ad Campaigns
Source: Adap.tv [download page] Notes: Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or...
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