Top 10 at Domestic Film Box Office, Weekend of Aug. 29-31, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Online Ad Campaigns’ On-Target Percentage, by Demographic Zone
Source: Nielsen Notes: Overall, 59% of online ad impressions served reach their target audience, finds Nielsen, down from 69% last year, as advertisers increasingly target narrower audience segments....
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US B2B CMOs Expect E-Commerce to Account for ~10% of Sales in the Next Year
Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: As B2B vendors see commerce shifting online in response to customer demand, US CMOs from B2B product and services firms...
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Retailers Say Customer Retention Will be Key Revenue Growth Driver
While global marketers responding to a recent survey attested to focusing more on customer acquisition than retention, senior US retail executives surveyed by KPMG for a new report [pdf] believe that...
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Digital Marketers: Personalization Critical to Long-Term Brand Objectives
Personalization is already of considerable importance to current objectives, but its importance is even more pronounced when it comes to brands’ long-term success, finds a study [download page]...
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B2B Email Newsletters: Dedicated Emails on the Rise
Source: MediaRadar Notes: In a year-long (March 2013-March 2014) study of almost 20,000 advertisers in 2,905 B2B email newsletters, MediaRadar reveals that 31% of advertisers only bought in email....
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What Would Prompt Consumers to Engage More in Social Commerce?
Source: DigitasLBi / Harris Interactive Notes: Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among...
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US CMOs Still Dogged by ROI Questions
The challenge of how to prove marketing’s value has been hounding CMOs as they come under increasing pressure to demonstrate their impact, with this being one of CMOs’ key concerns this year. And, as...
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Where Do Digital Channels Have Most of Their Impact on the Path to Purchase?
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel,...
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Smartphone Penetration Rate by Age Group, in Q2
Source: Nielsen Notes: Some 71.4% of adult mobile subscribers in the US (72.4% female; 70.3% male) owned a smartphone during the second quarter of the year, according to Nielsen’s tally, with that...
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US CMOs Believe Customers Prioritize Quality and Service Over Prices
Source: The CMO Survey (Duke University’s Fuqua School of Business) [pdf] Notes: US CMOs believe customers prioritize superior product quality and excellent service over low prices, according to the...
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How US Consumers Define Brand Loyalty – and What Drives It
The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers, finds a study conducted by Epsilon and Wylei...
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When is the Best Time For US Brands to Post on Instagram?
Instagram was the fastest-growing top mobile application of the year in 2013, and it continues to add users at a rapid rate. While it appeals primarily to youth, consumers aged 35 and older are...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sept. 5-7, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Brand Movers, August 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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US Consumers Far More Likely to Recommend OTT Than Pay-TV Service Providers
Source: Ericsson ConsumerLab [pdf] Notes: US users of aggregated OTT on-demand and regular TV provider services are much more likely to recommend their OTT provider than their TV provider, with average...
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US LGBT Media Habits, by Age Group
Source: Community Marketing, Inc. [download page] Notes: LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the...
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What Types of Insights-Based Content Do B2B Marketers Find Most Effective?
About 8 in 10 B2B firms use insights when crafting their collateral, reports Corporate Visions in a survey of roughly 400 B2B marketers and salespeople worldwide. But what types of insights are they...
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US CMOs Report No Growth in Use, Influence of Marketing Analytics
Despite all the focus on analytics, fewer than one-third of projects use available or requested marketing analytics, and that figure hasn’t changed in some time. That’s according to the latest...
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