Top 10 Multi-Platform Social Networking Websites & Forums – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Shopping and Classifieds Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Business Information Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Top Reasons Why US Consumers Try New Grocery Brands
Source: Nielsen [download page] Notes: When grocery shopping in a retail store, US consumers are most likely to buy something new or different from usual if it’s on sale for a good price (56%) or if...
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SMBs and National Brands Each to Exceed $50B in Local Media Ad Spend Next Year
Source: BIA/Kelsey Notes: SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending, projects BIA/Kelsey in a forecast of its forthcoming US...
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Organic Search Said to Drive Vast Majority of B2B Traffic
Organic search is the primary driver of website traffic, says BrightEdge [download page], on the basis of a foray into its Data Cube repository, “which analyzes billions of pieces of content from...
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Consumers: Emails With Discounts Heavily Influence Purchase Decisions
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication, including direct mail, opt-in text messages and Facebook posts from...
View ArticleTop 10 Multi-Platform TV Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Radio Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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US Pay-TV Penetration Rates, 2010-2014
Source: Leichtman Research Group (LRG) Notes: Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010, per LRG, with the penetration rate decline mostly...
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Consumers’ Top Text Message Opt-In Drivers
Source: BlueHornet Notes: Only half of consumers would subscribe to a company’s text messaging program, per the report, with about 60% of those doing so in order to receive coupons. The influence of...
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Few Online Retailers Report Using Advanced Personalization, Testing Techniques
While roughly two-thirds of online retailers have some type of personalized content on their websites, basic techniques such as product recommendations (45%) are being used more commonly than more...
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US CMOs Predict Digital Marketing Spending Hike as Traditional Media Dips Again
It was only 6 short months ago that the oft-cited trend for increased digital marketing spending and decreasing traditional media spend appeared to be leveling off. But the latest biannual installment...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – August 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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