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B2B Marketers on Popular Lead Gen Channels and Successful Tactics
Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation...
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Digital Marketing Evolution: How Enterprise Leaders Differ From Followers
Almost all – 96% of – executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to...
View ArticleTop 10 Brand Movers, July 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Agencies’ Traditional New Biz Tactics Remain Effective
Source: RSW/US [download page] Notes: Referrals and networking remain the best ways of generating new business from client marketers, much as they have been for several years now, finds the latest new...
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B2B Marketers Weigh In On Their Data-Driven Performance
Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and...
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Top Mobile Apps by Share of Time Spent
Source: comScore [download page] Notes: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5%...
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North American Digital Marketers Rank Key Goals and Challenges
North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones, according to [download page] a study conducted by Forrester...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 22-24, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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US Ad Spending Forecast to Reach New Peak Next Year
Source: MAGNA GLOBAL Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the...
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Few Investors Seek Financial Advice Online
Source: Wells Fargo / Gallup Notes: While 8 in 10 investors (people in households with total savings and investments of at least $10,000) receive financial advice in some form, they’re far more likely...
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Social Ads Continue to Efficiently Reach New Audiences
Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing,...
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What’s the General Sentiment of the Most-Shared Articles on Social Networks?
A recent study from ShareThis found significant differences in the types of content categories most likely to be shared on various social networks. Now, a new study [download page] from Fractl – in...
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Top Sources of OTC Information, by Generation
Source: AccentHealth [pdf] Notes: Family and friends are a much larger source of OTC information for Millennials (18-34) than for Gen Xers (35-49) and Baby Boomers (50+), per the study, with...
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Top Devices Used to Stream Video
Source: TNS ReQuest Notes: While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles (21%), Blu-ray or DVD players (12%), Roku boxes...
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College Students’ Purchase Influencers and Favorite “Splurge” Categories
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions, finds a new survey from Fluent. The study, fielded among more than...
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Top 10 Marketing Charts of the Month – August 2014
This month’s quick-hit set of top charts includes the following topics: marketers’ changing media mix; online channel goals and digital metrics; top concerns among CMOs; content marketing’s...
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Media Buyers Say Clients’ Primary Focus Remains Spot TV
Source: STRATA Notes: A majority of media buying agencies surveyed in Q2 said their clients are most interested in spot and cable TV, with interest in spot TV the highest in 22 quarters of the survey....
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Mobile Ad CTRs Higher In-App Than on the Web
Source: Medialets [download page] Notes: Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during...
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Which E-Commerce Product Categories Are Growing in Favor With Consumers?
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories, according to a new...
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Video Content Marketers Enthusiastic About Channel’s Effectiveness
Virtually all video content marketers believe that the channel is becoming a more important form of marketing and sales content, and 7 in 10 feel that it is better than other content types at producing...
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