B2B Marketers Weigh In On Their Data-Driven Performance

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Clik here to view.Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they’re on the path. Even so, they remain generally dissatisfied with their data-driven marketing in several areas. (more…)