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Source: RSW/US [download page]
Notes: Referrals and networking remain the best ways of generating new business from client marketers, much as they have been for several years now, finds the latest new business survey from RSW/US. In comparison, few believe that phone calls or social networks have been effective. Senior-level marketers separately surveyed for the study reported that, aside from referrals, they most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%). Meanwhile, they express a clear preference for email as a method of contact when agencies are trying to reach out to them. (more…)
