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Which Industry Has the Most Active Email Subscribers?
Source: Yesmail Interactive Notes: Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers could be considered active (having opened or clicked...
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Most Popular Digital Marketing and Online Advertising Metrics
Source: CMO Council [download page] Notes: Familiar metrics top the list of those used to track the effectiveness of digital marketing or online advertising campaigns, with clicks, response and...
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How Are Large Enterprises Allocating Their Digital Dollars?
Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years, finds...
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Female Empty Nesters Say They’re Heavily Influenced by W-O-M, Reviews
Female “empty nesters” (defined as women over 45 without children under 18 in the household) are prone to seeking out reviews online and offline and are strongly influenced by what they find, details a...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 15-17, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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What Various Industries Want Most From Their Digital Initiatives
Source: Tata Consultancy Services (TCS) Notes: Depending on the industry, between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of...
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Top 15 Local Markets by Smartphone Penetration
Source: Nielsen [download page] Notes: Smartphone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May, per Nielsen’s report – with Orlando sporting the highest penetration...
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CRM Software Users Rate Their Biggest Challenges
Most CRM users are satisfied with their product and about three-quarters feel that it has improved access to customer data, finds Software Advice in a new survey. A majority of users also feel that...
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How Are Marketers Planning to Maximize Their Value in the Next Year?
Several pieces of research of late have demonstrated that marketers are having trouble proving their value – and are being increasingly pressured to validate their impact on their organizations....
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Top 10 Local Markets by Tablet Penetration
Source: Nielsen [download page] Notes: Some 41% of US households owned a tablet in May per Nielsen’s report – with Washington, DC (56%) the top local market by penetration rate, as it was 6 months...
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Mobile Ad Response Seen Differing by Gender, Platform
Men respond more to ads in mobile browsers, while women are more likely to swipe or click on in-app ads, finds a new study [pdf] from Burst Media. The study – based on a survey of close to 750 US...
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Mobile Share of E-Commerce Spending, Q2 2010-Q2 2014
Source: comScore Notes: Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce). With desktop-based e-commerce...
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Who’s Spending More on What?
Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings, per survey results from Gallup....
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Most Popular Types of Charitable Giving, by Generation
Source: Harris Interactive Notes: 9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age. The most...
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More Than One-Third of US Households Now Subscribe to an SVOD Service
Source: Centris Marketing Science Notes: Some 35% of US households subscribed to a subscription video-on-demand (SVOD) service during the second quarter of this year, up from 27% during Q2 2013. In...
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Fortune 500’s Social Media Use Continues to Expand
Social media use is almost ubiquitous among the Fortune 500 and newer platforms are seeing fast-rising adoption rates, according to the latest study from the Center of Marketing Research at the...
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Smartphone Users’ App Time Highly Concentrated
Mobile applications crossed a threshold in May, accounting for the majority of digital media time spent in the US, per recent comScore data. A new report [download page] from comScore indicates that...
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6 in 10 Netflix Subscribers Have Watched Its Original Programming
Source: Centris Marketing Science Notes: Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original...
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CSR Reputation Affects Purchase Decisions, Millennials Say
Source: Harris Interactive Notes: Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions, finds a new...
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