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Top 100 B2B Advertisers’ Spending Trends, by Medium
Source: Ad Age Notes: Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion, according to Ad Age DataCenter’s analysis of Kantar Media measured...
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Digital Coupons Build Loyalty and Drive W-O-M, Say Users
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin, according to [pdf] a survey of 500 US...
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What’s the State of TV Viewing and Advertising in the US?
The ways by which Americans watch TV are changing and the evolution of TV is a topic of considerable debate, driven by TV’s dominant stature as an advertising medium. A new MarketingCharts Debrief, “TV...
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US Consumer Magazine Circ Down 1.9% Y-O-Y in H1
Source: Alliance for Audited Media (AAM) Notes: Total paid and verified circulation declined by about 1.9% year-over-year during the first half of 2014 for the 367 US consumer magazines reporting...
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Top 10 Streamed Titles on SVOD Services
Source: GfK Notes: TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video...
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Who’s Using Snapchat?
It’s well established that Snapchat is more popular with youth, but new data from comScore and CivicScience [pdf] offer some updated figures relating to Snapchat’s popularity. According to comScore’s...
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Consumers: Social Care Response Can Boost Brand Perception
Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%), finds a Parature survey of roughly 1,000 US adults. Even...
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Almost One-Third of Paid Search Clicks Estimated to be Mobile in Q2
Source: Kenshoo Notes: Kenshoo reports that mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients. That’s fairly consistent with figures...
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US Small Biz Owners Say Marketing’s A Big Challenge
Source: Gallup / Wells Fargo Notes: Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy, finds the...
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Facebook Offers Draw Young Shoppers to Local Businesses
Local deals and offers on Facebook have a strong pull with youth, says G/O Digital in a new survey fielded among 18-29-year-olds who own at least a desktop/laptop computer and a smartphone or tablet,...
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Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 8-10, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Consumers’ Typical Music Listening Sources
Source: Nielsen [download page] Notes: Multicultural consumers (Hispanics, African-Americans and Asian-Americans) are more digitally connected to music than the total market, per Nielsen data. They’re...
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Top Travel Search Categories on Google and YouTube
Source: Google Notes: Video views of travel-related content on YouTube are growing rapidly, according to Google, with half of those views during 2012 and 2013 being for ads. Destination names accounted...
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Content Creation Considered Most Effective Inbound Marketing Tactic
Marketers are looking to inbound marketing to increase conversion rates, improve lead quality and quantity, and increase sales revenue, finds Ascend2 in its latest report [download page] conducted with...
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Q2 Digital Video Trends Show Long-Form Viewing Increasingly Mirroring Linear TV
Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience, per FreeWheel’s Q2 Video Monetization report [download page]....
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Radio Revs Fall in Q2
Source: Radio Advertising Bureau (RAB) [pdf] Notes: Radio revenues fell by 3% year-over-year in Q2 as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues....
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Top Cable Companies Now Have More Broadband Than Pay-TV Subscribers
Source: Leichtman Research Group (LRG) Notes: After threatening to top the number of pay-TV subscribers last year, the number of cable companies’ broadband subscribers finally reached that milestone...
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Email Click-to-Open Rates Still Lag on Mobile
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year, says Yesmail Interactive in its latest quarterly report [download page] covering Q2 email activity. The...
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How is the Marketing Media Mix Changing?
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites,...
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