Top 10 at Domestic Film Box Office, Weekend of Aug. 1-3, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Advanced Metrics Used by Video Advertisers in Q2
Source: Videology Notes: Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis, per Videology’s analysis of 1.8 billion impressions...
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Q2 Social Care: Facebook Response Rates Continue to Improve
Source: Socialbakers Notes: Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1, per Socialbakers data. The airline...
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Financial Data Breach Would Affect Loyalty, Say Consumers
A financial data breach would turn some consumers away from a business for good, finds a survey from SafeNet. Asked how likely they would be to shop or do business again with a company (retail,...
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What Types of Brand Videos Do Consumers Want to Watch?
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information, per results from a...
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Millennials Bought More New Vehicles Than Gen Xers in H1
Source: J.D. Power Notes: During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this...
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Most Popular Mobile Messaging Types Among Enterprises
Source: Message Systems Notes: Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels, reports Message Systems....
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US CMOs: Spending on Analytics, Social and Content Growing
About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%. That’s...
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US Smartphone Penetration Tops 7 in 10 Mobile Subscribers in Q2
Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013, finds comScore in its latest report on the US smartphone market....
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Why Public Radio Listeners Tune In
Source: Jacobs Media Notes: Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual...
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CMOs’ Biggest Internal Hurdles When Developing An Integrated Customer Experience
Source: Korn Ferry Notes: Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, US CMOs surveyed by Korn Ferry were most likely to...
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B2B Product Spending Shows Modest Growth
Business spending has seen “modest growth” over the last few years, reports Epsilon in its 2014 Multichannel Trend Report [download page], with spending increasing by 3% since 2011. But online product...
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Social Ads’ Purchase Influence Seen Going Beyond the Click
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%), reports Mintel in newly-released data...
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Retail Brands Increasingly Advertising Discounts in Their Emails
Source: L2 Think Tank Notes: Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2’s “Intelligence Report: Omnichannel Retail” [download page] study advertised discounts,...
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Most Popular Social Apps Among Millennial Smartphone Users
Source: comScore Notes: Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this...
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Which Online Brand Content Formats Get the Nod From Consumers?
Recent research has found a general distrust for sponsored content, but new survey results from Vibrant Media indicate that such distrust doesn’t extend to brand-produced content in general, with US...
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US CMOs Rank Key Concerns
Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top...
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Consumers’ Most Frustrating Customer Service Experiences
Source: Parature [download page] Notes: Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience;...
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