Why Public Radio Listeners Tune In

Source: Jacobs Media

Notes: Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in. Overall, listeners remain committed, with only 6% listening to public radio less than last year, with the main reason for the cutback being a lifestyle change (less time, work change, personal reasons). (more…)