Source: J.D. Power
Notes: During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred, per J.D. Power, with the former comprising 26% share of sales and the latter 24% share. Baby Boomers (born 1946-1964) are still the generational cohort buying the most new vehicles, though. (more…)