What Types of Brand Videos Do Consumers Want to Watch?

Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information, per results from a survey [download page] conducted by Levels Beyond. The study results add to a growing body of research suggesting that consumers have a healthy appetite for video marketing, with numerous surveys (such as this one) indicating that online product videos boost consumers’ purchase likelihood. But what types of videos do consumers want to see? (more…)