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Revised Global Ad Spend Growth Forecast for 2014, by Medium
Source: Warc Notes: Global ad spending (estimated based on 13 markets) is expected grow by 5.8% this year, represented an upward revision of 0.6% points from Warc’s January forecast, with the US...
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How Millionaire Investors Are Using Social Media
Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used,...
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What Are Youths’ Biggest Clothing Style and Brand Decision Influencers?
Clothing is one of teens’ top spending categories, per recent research from Piper Jaffray – but what influences their style and brand decisions when it comes to clothing and accessories? A recent...
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Programmatic Approaches to Audience Engagement Seen Globalizing
Source: IAB/Winterberry Group Notes: A majority of US and US-based advertisers, publishers and global technology and service providers surveyed by the IAB and Winterberry Group are pursuing...
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Half of Large Tablet Owners Watch Video Content On Their Devices At Least Weekly
Source: Donald W. Reynolds Journalism Institute Notes: A slight majority 52% of large tablet owners reported accessing and watching movies, TV programs or other videos on their devices in the week...
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CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value
American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying...
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Minority of B2B Salespeople Find Marketing Assets Effective
3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey –...
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2 in 3 American Adults Are Concerned That Social Networks Sell Their Personal...
Source: Rad Campaign, Lincoln Park Strategies, and Craig Newmark of craigconnects Notes: 3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about...
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Almost Half of Desktop Video Viewers Watched Content on Facebook in June
Source: comScore Notes: Roughly 186.9 million Americans watched online content videos in June, per comScore figures, and almost half of them (91.5 million) viewed content on Facebook, the...
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Back to School Stats 2014
Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics, finds the NRF in a recent survey. While that represents a...
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Top 10 Marketing Charts of the Month – July 2014
This month’s quick-hit set of top charts features the following topics: TV viewing and ad effectiveness among youth and college students; most effective digital tactics and biggest digital priorities;...
View ArticleAOL Tries on the :1800 Ad Format | LinkedIn Points at Bizo Territory, Smiles,...
Creative: AOL leapt to the next logical conclusion after concentrating much of its perceived ad value in extremely large homepage creative formats: it ran a 30-minute video ad for GM. We suppose the...
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Global Marketers Rate Their Organizations’ Customer-Centricity
Source: Econsultancy / Oracle Marketing Cloud [download page] Notes: Close to 6 in 10 global marketers (primarily based in Europe) report that their organizations personalize messaging based on...
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US Consumers’ Top-Ranked Attributes When Shopping for Goods and Services
Source: Trade Extensions Notes: Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters...
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Which Types of Smartphone Ads Do Mobile Owners Believe Lead Them to Action?
Mobile device owners are developing more favorable attitudes to mobile ads, detail xAd and Telmetrics in a new report [download page], with almost half agreeing that they are informative/helpful, more...
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Content Marketing Trends: Goals, Distribution Channels, and Budgets
Content marketers have fairly clear-cut objectives, but the majority are falling short of meeting them, details a new report [download page] from OneSpot and 614 Group. The survey finds that B2B...
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CMOs and CIOs Both Claim Ownership of Mobile App Projects
Source: The CMO Club, CIO magazine, and EPAM Systems Notes: CMOs and CIOs are mostly in agreement in terms of their ownership of various projects, with CMOs controlling online video platforms and...
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The Most Innovative Tech Brands, According to Consumers
Source: Brand Keys Notes: Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey, which looked at how close brands were to the consumer ideal (100%)...
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Social Media’s Impact on TV on the Rise
Social media’s impact on TV is gradually growing, details Nielsen in newly-released survey data showing social to be driving increased TV program awareness and live TV viewing. Indeed, one-quarter of...
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Acquisition vs. Retention: Which Online Channels Are Being Used For Each?
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention,...
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