Which Types of Smartphone Ads Do Mobile Owners Believe Lead Them to Action?

Mobile device owners are developing more favorable attitudes to mobile ads, detail xAd and Telmetrics in a new report [download page], with almost half agreeing that they are informative/helpful, more than double the proportion feeling that way last year. And while many find the ads annoying/intrusive (56%), that figure is down from 63% last year. US tablet and smartphone owners surveyed for the report were also asked which types of smartphone ads they’d be most likely to click on and which would be most likely to lead them to action. (more…)