Source: Econsultancy / Oracle Marketing Cloud [download page]
Notes: Close to 6 in 10 global marketers (primarily based in Europe) report that their organizations personalize messaging based on understanding of individuals, and around half are able to orchestrate interactions based on customer lifecycle understanding. But only a minority can track customers across devices, per the study, which also finds few using real-time marketing automation to improve engagement and profitability. Meanwhile, respondents note that the most crucial factors enabling effective orchestration of cross-channel marketing are a clearly defined strategy and understanding the customer journey. (more…)