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Consumers: Email Marketing Success Depends on Brand Trust, Relevance
Consumers only have 4-5 brands that they always open emails from, details Silverpop [download page] in a study based on a survey of close to 4,000 consumers in the US, UK and Germany. With respondents...
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Facebook in Q2: Mobile Accounts For 62% of Ad Revenues; 81% of MAUs
Source: Facebook [pdf] Notes: Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion, of which mobile comprised 62%, up from 41% share a year ago. Some 63% of...
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Broadband Users’ Mobile Video App Use, by Age Group
Source: The Diffusion Group (TDG) Notes: Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month, with 63% reporting doing so, per...
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The Best Times to Prospect to IT Executives
It takes a substantial amount of persistence to get a qualified appointment with an IT executive, details a study by LeadJen [download page] of lead generation campaigns targeting lists of IT...
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What Are Personalization’s Biggest Challenges and Opportunities?
Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area. Yet research indicates that marketers continue to struggle with it, and many...
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Top Retail Websites’ Load Times Still Slowing
Source: Radware [download page] Notes: The median load time for home pages of the top 100 US retail websites (as ranked by Alexa) has slowed yet again on a year-over-year basis, increasing from 7.2...
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US Marketing Research Industry Seeing Pre-Recession Levels of Activity
Source: Marketing Research Association Notes: Business activity in the US marketing research industry just turned in “the most positive 12 month period in the history” of the MRA’s report, which dates...
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Consumer Spending Trends: Deal-Seeking Behavior Prevalent
Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey results. Some 83% of respondents...
View ArticleAd Exchange Primer for Cynics | LinkedIn Adds Targeting | Google Eats...
Robot Invasion: George Simpson explains, only half-jokingly, how the industry got to where it is today (“akimbo” comes to mind) in regard to programmatic buying of various sorts. It is probably the...
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Who’s Using Digital Wallets?
While more than 8 in 10 US adult smartphone users are aware of digital wallets, only about one-third have used one, according to a new study [download page] from Thrive Analytics. Results from the...
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Primary Binge-Viewing Sources, Among US Households
Source: Centris Marketing Science Notes: Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows (defined as watching 3 or more episodes of a TV show in one day), with 17%...
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The 10 National Brands With the Best Local Digital Marketing
Source: Placeable Notes: From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing, based on Placeable’s new assessment that measures brands across 4 quality...
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Loyalty Programs: Which Incentives Do Users Find Attractive?
US loyalty program users are considerably more likely to participate in loyalty programs to save money than to receive rewards, finds a survey conducted by TechnologyAdvice. Of the options listed,...
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Q2 E-Commerce Trends: Mobile Traffic Grows; Paid Search Remains Valuable
Smartphone traffic to online merchants continues to grow, but tablet traffic remains more valuable, according to the latest quarterly performance index from MarketLive, providing further support to the...
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US Android Smartphone Users’ App Activity, by Time of Day
Source: Strategy Analytics Notes: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix...
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Which Brands Have the Best Buzz Among Millennials?
Source: YouGov Notes: Google tops the buzz rankings for the first half of this year among US Millennials; research released late last year also found Google to be Millennials’ “most-loved” brand....
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“Upscale” Gen Xers and Baby Boomers Compared
The Shullman Research Center has released a new report, this time focusing on the Gen X (34-48) generation. Having already released their report on Baby Boomers early this month, the new study provides...
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What Users Value in the Website Experience (Hint: Performance)
When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content, finds...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 25-27, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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News Consumption on Large Tablets in Q1, by Age and Gender
Source: Donald W. Reynolds Journalism Institute Notes: Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations...
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