The Best Times to Prospect to IT Executives

It takes a substantial amount of persistence to get a qualified appointment with an IT executive, details a study by LeadJen [download page] of lead generation campaigns targeting lists of IT executives over a three-year period from 2011 through 2013. The analysis indicates that it takes 222 calls or emails on average to secure a qualified appointment, more than the 169 on average it takes to reach marketers. Analyzing appointment-setting by time of year, week, and day, the study offers some insights into the best times to prospect to IT executives. (more…)