Who’s Using Digital Wallets?

Image may be NSFW.
Clik here to view.While more than 8 in 10 US adult smartphone users are aware of digital wallets, only about one-third have used one, according to a new study [download page] from Thrive Analytics. Results from the survey indicate that roughly 8 in 10 digital wallet users are between the ages of 18 and 43, and that 57% are male. Mobile payment users tend to be more evenly split by gender, though, according to a recent Nielsen study: 40% of mobile wallet users responding to the survey said they use mobile methods as their primary mode of payment, with females constituting 53% of mobile payment users. (more…)