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One-Third of US Organic Search Traffic Said to be Mobile
Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1, details RKG Digital in its latest quarterly digital marketing report [download...
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Majority of Business Decision-Makers Say Human Insights Should Precede Analytics
Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions, according to survey results...
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Consumer Goods Companies’ Top Strategic Priorities
Source: KPMG International / Consumer Goods Forum [pdf] Notes: Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with...
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How Companies Are Using Insights From Social Data
Source: MIT Sloan Management Review / Deloitte [download page] Notes: Companies from around the world are most likely to be using insights from social data to improve their customer service and...
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Why Watch an Online Video Ad?
Online video ad views are burgeoning, and advertiser spending on video is increasing rapidly. Yet a new STRATA survey of adults who watch online videos or TV programming online indicates that a...
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World Cup 2014 Sponsors and Viewership Data (Updated)
With the World Cup over, it’s time to take a look back at some of its key themes for marketers. How did sponsors’ ads fare? How much buzz was there on social media? (Hint: a lot.) Which brands picked...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 11-13, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Paid Search Trends in Q2
Sources: IgnitionOne [download page], The Search Agency [download page], ;RKG; [download page], Covario, Kenshoo Notes: Various sources were in agreement that US paid search spending grew in Q2, as...
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Americans’ Most Popular Online and Mobile Purchases
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories, according to survey results from Harris Interactive. But while clothing...
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US Brand Buzz Rankings in H1 2014
Source: YouGov Notes: Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings. In other notable results,...
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B2C Content Marketing on LinkedIn: What Younger Members Want
Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn,...
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Facebook’s Share of Referral Traffic to Publishers Continues to Grow
Source: Shareaholic Notes: Facebook continues to cement its position as the leading social referrer of website traffic, referring a new high of 23.4% share of traffic to Shareaholic’s network of...
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Search Engines Ranked by User Satisfaction
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with internet portals and search engines improved by 4 points year-over-year to reach an index score of...
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Which Practices Are B2B Content Marketers Focusing On?
Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months, with a slight majority 51% feeling instead that...
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Marketing Automation: Top Objectives and Most Useful Metrics
Marketing automation tools are being used with a number of important objectives in mind, and have been generally successful in achieving those objectives, according to a new report [download page] from...
View ArticleTop 10 Brand Movers, June 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 18-20, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Global B2C E-Commerce Sales Forecast to Grow by 19.3% This Year
Source: eMarketer Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer’s estimates. Growth rates will slow beginning next year through the end of the...
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Social Media Sites Ranked by User Satisfaction
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI’s...
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How CMOs and CIOs Feel About Collaboration
Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs. This year’s Accenture study of the CMO-CIO relationship finds a rapprochement of sorts, with 83%...
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