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Globally, Consumers Say They Spend More Time Shopping Offline Than Online
Source: PayPal [pdf] Notes: Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online, with China (narrowly in favor of online) and Brazil (online...
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Facebook Ad CTRs Up in Q2
The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%, details Nanigans in its latest quarterly benchmarks report [download page] covering activity among its...
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Mobile Commerce: Email’s Influence Largest on Phones; Paid Search Drives...
A new report [download page] from Custora detailing the growth in mobile commerce finds some interesting divergences in revenue drivers across mobile phones, tablets and desktops. According to the...
View ArticleTop 10 Desktop Mobile-Phone Entertainment Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Health & Medical Information Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Travel Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Real Estate Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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FSI Coupon Distributions Increase by 3.4% Y-O-Y in H1
Source: Kantar Media Notes: 158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period, per Kantar Media’s report. With the...
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Which Demographic Groups Are Most Confident in Their Physical Appearance?
Americans’ perception of (and potential concern over) their physical appearance “fuels a huge component of the US economy, extending across clothing, makeup, hair care, weight control, and cosmetic...
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Global Internet Users: Brand Interactions As Likely on Google+ As on Twitter
Source: GlobalWebIndex (GWI) Notes: Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter, per GWI’s study...
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Trust in Sponsored Content Runs Low
Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content, with most of the remainder only trusting such content if they trust the publication it runs on (19%) or they...
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US Brands’ Facebook Post Engagement Rates on the Rise in Q2
Source: Socialbakers Notes: The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year, a figure that almost doubled to 0.3% by June. The...
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Global Internet Users 3 Times More Likely to Watch TV Daily Than Online Video...
Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that...
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Which Types of Ads Do College Students Pay Attention to?
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family. But beyond word-of-mouth, traditional media such as TV ads and...
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TV Binge-Viewers Hold Mixed Attitudes to Advertising
Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads, and...
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The 10 Most – and Least – Respected Corporate Brands
Source: CoreBrand [pdf] Notes: Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year. IBM, Apple and GE each broke into the...
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Tech Device Penetration, Among US College Students
Source: re:fuel / Crux Research [download page] Notes: College students (aged 18-34) own an average of 6.8 devices each, steady from last year, with laptops (86%), smartphones (78%) and video game...
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Email Rated Most Effective Digital Marketing Tactic
Of the various digital marketing tactics available, US digital marketers deem email the most effective for awareness, acquisition, conversion and customer retention, per results from a Gigaom Research...
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Mobile Web Share of Global Payment Transactions in Q2, by Sector
Source: Adyen Notes: Mobile web transactions accounted for roughly 22% of global payment transactions during the second quarter, up a couple of points from the end of Q1, per the report. Mobile’s...
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6 in 10 B2B Execs Agree That Social Business Has Created Value
Source: MIT Sloan Management Review / Deloitte [download page] Notes: While social business (defined to “include activities that use social media, social software and technology-based social networks...
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