Source: MIT Sloan Management Review / Deloitte [download page]
Notes: While social business (defined to “include activities that use social media, social software and technology-based social networks to enable connections between people, information and assets”) is often seen as the realm of B2C companies, almost 6 in 10 B2B respondents to this year’s global survey agreed that social business has positively affected their organization’s business outcomes, not far behind the two-thirds of B2C executives sharing that sentiment. The authors note that B2B companies are leveraging social business in a number of ways, including social data analysis to aid in product development. (more…)