One-Third of US Organic Search Traffic Said to be Mobile

Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1, details RKG Digital in its latest quarterly digital marketing report [download page]. The iPhone alone contributed 12% share of organic search traffic, slightly higher than the iPad’s 11% share, such that Apple devices together accounted for almost one-quarter of US organic search traffic. Mobile’s influence continued to be far higher on Google and Yahoo than on Bing. (more…)