Source: Socialbakers
Notes: The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year, a figure that almost doubled to 0.3% by June. The data is backed by separate figures released by Socialbakers finding that interactions rates have steadily increased on Facebook during the past year.
Related: For Top Brands, LinkedIn’s Post Engagement Rate Trails Facebook and Google+ (more…)