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Online Political Ad Spend in the US Forecast to Approach $1B in 2016
Source: Borrell Associates [download page] Notes: Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year,...
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Top 10 US Retailers in 2013; Amazon Cracks the List
Source: STORES Magazine Notes: Buoyed by a 27% year-over-year increase in domestic sales, Amazon rose a couple of spots to crack the top 10 retailers by US sales. Coming in at #9, Amazon is the first...
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Consumers Increasingly Reading, Trusting Online Customer Reviews for Local...
More than ever, consumers in the US and Canada are reading online customer reviews to determine whether a local business is a good one, according to results from the latest annual BrightLocal survey...
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Which Advertising Channels Have the Biggest Purchase Influence on Consumers?
Marketers are increasing their spending on digital advertising at a rapid rate, and many CMOs predict that digital media will soon capture upwards of three-quarters of marketers’ budgets. But do...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 4-6, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Desktop Social Networking Websites & Forums – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Multimedia Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Shopping and Classifieds Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Business Information Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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B2B Media Revenues Up 4.5% Y-O-Y in Q1
Source: The Association of Business Information & Media Companies (ABM) Notes: B2B media industry revenues grew by 4.5% year-over-year to reach $7.1 billion, per ABM, with digital revenue leading...
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Retailers on the Most Valuable Digital Channels for Driving Store Traffic
Source: RSR Research [download page] Notes: Retail “winners” (those with year-over-year sales growth of more than 3%) and “laggards” (with growth less than 3%) are in agreement that e-commerce sites...
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Tablet Magazine Ads Seen Garnering Recall Levels on Par With Print
When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or “Noted”) the ad, finds a recent study from GfK. That’s equal to the 52% of print magazine readers who recalled seeing...
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Which Content Categories Are Being Shared on Which Social Networks?
Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1, when they first accounted for a majority of social sharing actions...
View ArticleTop 10 Desktop TV Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Radio Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Print Media Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Desktop Broadcast Media Websites – June 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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More Than 4 in 10 US Households Forego Landlines, Are Mobile-Only
Source: National Health Interview Survey [pdf] Notes: Some 41% of US households were wireless-only during the second half of 2013, per the study, with this representing a 2.8% point increase from the...
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