Tablet Magazine Ads Seen Garnering Recall Levels on Par With Print

When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or “Noted”) the ad, finds a recent study from GfK. That’s equal to the 52% of print magazine readers who recalled seeing a specified ad, as seen in data released earlier this year by GfK. Moreover, among those who recalled at least one ad from a digital magazine, roughly 6 in 10 indicated that the ads in the publication are valuable sources of new information. (more…)