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Most Patriotic Brands in America, According to Consumers
Source: Brand Keys Notes: The study looked at how close brands were to the consumer ideal when it came to how much patriotism consumers emotionally credited to the brand, assigning each a percentage...
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Mobile Apps Now Capture Majority of Digital Time in the US
Mobile applications have reached another threshold, according to comScore data. After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share...
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Consumers’ Preferred Social Care Channels
Source: ACCENT Marketing [download page] Notes: Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest...
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For Top Brands, LinkedIn’s Post Engagement Rate Trails Facebook and Google+
Source: Forrester Research Notes: There are more than 3 million company pages on LinkedIn, according to new data from the platform, but user interaction rates with brands’ posts trail other platforms...
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The Nation’s Fastest-Growing Minority Groups
Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year, details the Census Bureau in newly-released estimates. Indeed, Asian Americans matched their...
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Millennials Spend More Time With Digital Than Traditional Media, But…
American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media, details...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 27-29, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Millennials Most Likely to Rely on W-O-M For Private Label Shopping Guidance
Source: The Integer Group / M/A/R/C Research [download page] Notes: Roughly one-third of Millennials (<30) surveyed agree that they get information from friends and family about store brands before...
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Top Smartphone Activities, by Generation
Source: Experian Marketing Services [download page] Notes: Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week, per the study,...
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Time Spent With Smartphone Apps on the Rise; Number of Apps Used Remains Flat
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013, says Nielsen in releasing new new data on app usage. That figure is flat from a year earlier,...
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Media Multitaskers More Likely to Watch, Respond to TV Ads
TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV, per a recent IAB study [pdf]. How much of an adverse effect does that have on the...
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Social Logins in Q2: Facebook Rebounds, Regains Lead on B2B Sites
Source: Janrain Notes: After 6 consecutive quarters of shrinking market share, Facebook’s share of social logins increased by 1.5% points to roughly 44% in Q2, extending its lead over Google, which...
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Who’s Regularly Going Online While Watching TV?
Source: IAB / Prosper Insights & Analytics [pdf] Notes: Some 43% of US adults regularly go online while watching TV, and these “media multitaskers” tend to be young and female, per the report....
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“Upscale” Baby Boomers Plan Luxury Purchases
Upscale marketers shouldn’t ignore Baby Boomers (49-67), the massive segment of the population that is “even more valuable and affluent” than those coveted Millennials, argues the Shullman Research...
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Top 10 Marketing Charts of the Month – June 2014
This month’s quick-hit set of top charts features the following topics: traditional media and online advertising forecast; population estimates for popular age brackets; age distribution of Instagram’s...
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2 in 3 Millennials Using Mobile Apps While Shopping In-Store
Source: CFI Group [download page] Notes: Overall, 41% of consumers reported using mobile applications while shopping in stores, almost double the proportion (21%) from last year. Propensity to use...
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Instagram Reaches Almost One-Third of the US Adult App Audience
Source: comScore Notes: Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms, per comScore, up from 29.3% reach the prior month, and...
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Fewer Americans Report Cutting Back on Pay-TV, Print Subscriptions
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago, finds Harris Interactive in its latest survey of spending and saving behavior. That extends to their media...
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