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The 10 Brands With the Most Influential Content Marketing on LinkedIn
Source: LinkedIn Notes: Forbes tops the list of “most influential global brands” on LinkedIn, based on LinkedIn’s “Content Marketing Score,” which quantifies and benchmarks the influence companies...
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Word-of-Mouth Proves Highly Influential for Millennial Women
In-person word-of-mouth recommendations are a powerful influence on Millennial (born between 1979 and 1993) women without children, details a Millennial Central report [pdf], which finds such...
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How Brands Can Connect With Interests-Driven Consumers
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are...
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Top Reasons for Using OTT Services
Source: Digitalsmiths [download page] Notes: Roughly half of US and Canadian adults use monthly OTT subscription services and more than one-quarter use pay-per-rental services, per the Digitalsmiths...
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Marketing Decision-Makers’ Unmet Needs
Source: Domus [download page] Notes: More than 8 in 10 marketing and advertising decision-makers surveyed by Domus say they have needs not currently being met by internal staff or agencies. The...
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What Marketers and Agencies Want Out of Analytics
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies...
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Boomers and Seniors Account for Majority of US CPG Spending
CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year, details IRI in a new report. The study finds...
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One-Quarter of US Mobile Traffic Suspected of Being Fraudulent in Q1
Source: Solve Media Notes: Suspicious US web traffic was down from a high of 61% in Q4 to 55% in Q1, which Solve Media attributes to lower ad spending after the holiday season. Meanwhile, levels of...
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Which Search Engines Refer the Most Engaged Site Visitors?
Source: Shareaholic Notes: Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest...
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US Ad Spend Trends in Q1
Kantar Media has released its latest quarterly report on US advertising spend, finding that total expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which...
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Customer Data Collection Efforts Improve, but Individual Profiles Still Hard...
Three-quarters of digital media and marketing professionals are gathering data on current and potential customers, and 77% report an increase in data collection over the past year, according to an...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 20-22, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Americans’ Trust in Businesses to Protect Their Data, by Institution
Source: Gallup Notes: Only 21% of American adults have a “lot of trust” in the businesses or companies that they regularly do business with to keep their personal information secure. Survey...
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Weekly Newspaper Reach Among News Consumers, Across 10 Countries
Source: Reuters Institute for the Study of Journalism / YouGov Notes: Some 92% of the US online population consumes some type of news on a monthly basis, and 58% of those US news users indicate that...
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Viewers Say Ads in Local TV News Are Relevant, Drive Action
Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives, and half agree that ads they see on local...
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Marketers Rank Their Strategic Priorities
Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers, details a new report [download page] from Tealium and...
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Most Important Types of News, Among US News Consumers
Source: Reuters Institute for the Study of Journalism / YouGov Notes: US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at...
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Most Senior Execs Report Using A Smartphone to Research Business Products and...
Source: IDG Global Solutions Notes: More than 9 in 10 senior executives own a smartphone used for business, per the study, with about three-quarters of those reporting use of their smartphone to...
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Consumers: Twitter Trails Company Facebook Pages in Daily Visits
Facebook is by far the most popular social network among American adults, according to a newly-released study [download page] of daily social media activity by the Temkin Group. Some 46.5% of...
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Mobile Advertisers’ Campaign Goals in Q1
Source: Millennial Media [download page] Notes: A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%)...
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