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Global Newspaper Circulation and Advertising Trends in 2013
Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions, according to the latest World Press...
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Why Professionals on LinkedIn Consume and Share Content
Professional content consumption is “dramatically rising” on LinkedIn, declares the social platform in a new study [download page]. Based on a survey of 2,701 LinkedIn members in the US who actively...
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US Ad Spend Growth Forecast in 2014, by Medium
Source: MAGNA GLOBAL Notes: Digital media advertising grew to be larger than national TV ad spend last year, per MAGNA GLOBAL, supporting a recent report from the IAB, which reached the same...
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Online Shoppers’ Top Reasons For Abandoning A Shopping Cart
Source: UPS / comScore Notes: The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected; and that they...
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Only 1 in 4 Marketers Can Prove Their Impact on the Business
The pressure on marketing to measure its value and contribution to the business is increasing, according to 85% of respondents to a recent survey from ITSMA and Vision Edge Marketing (VEM). But few...
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How Mobile’s Share of Email Opens Varies Throughout the Day
Mobile’s share of email opens continues to increase, with various sources reporting that share to be 50% or higher. A new report [download page] from Knotice pegs mobile’s share of commercial email...
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Majority of Videos Viewed on Mobile Devices in Q1 Were Short-Form
Source: Ooyala [download page] Notes: Almost 90% of video plays on smartphones were less than 10 minutes in length, and roughly 80% of video plays on tablets were also short-form video, per Ooyala’s...
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Google: Search Ads Impact Brand Awareness
Source: Google / Ipsos MediaCT Notes: Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos...
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CMOs on the Fundamental Changes for Marketing in the Next 5 Years
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years, according to results from Accenture Interactive’s “CMO Insights 2014” study, with...
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Millennials Lead the Way in Sharing Product and Service Info on Social Media
Millennials (adults born 1982 and later) outpace other generations in their use of social media to share information about products and services, according to survey results from Market Strategies....
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 13-15, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Global Marketing Budget Sentiment Stays Positive in Q2
Source: Warc Notes: Global marketing spending plans have stayed positive through the second quarter, per Warc, with budget plans highest in the Americas in recent months. Warc’s headline Global...
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Twitter: Pairing Twitter With TV Drives Higher ROI
Source: Twitter / Starcom Mediavest Group (SMG) Notes: Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI, according to research from...
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Native Ads: Advertisers’ Obstacles and Publishers’ Benchmarks
Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar. But, on the other side, high-level US marketers...
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Majority of Email Opens on Mobile Phones Occur in the First 4 Hours...
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets, according to results from a recent report [download page] from Knotice, an...
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More Consumers Willing to Pay Extra for Products From Socially Responsible...
Source: Nielsen [download page] Notes: Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and...
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Retailers’ Top Digital Promotional Channels for Driving Sales
Source: RetailMeNot [pdf] Notes: Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital...
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Marketers Look for Mobile to Improve Customer Engagement
The most important objective for mobile marketing is to improve customer engagement, according to newly-released survey results [download page] from Ascend2 and Research Partners. Some 55% of...
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How Americans Are Watching TV
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices, per results from a Harris Interactive...
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Most Frequently Used Social Networks by Recent High School Grads
Source: Niche Notes: Facebook is both the most popular and the most frequently used social network, according to a survey of more than 7,000 Niche users who are Class of 2014 high school graduates....
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