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1 in 4 CIOs Rate Relationship With Marketing as “Not Strong”
Source: Harvey Nash [download page] Notes: Some 24% of technology leaders surveyed from around the world this year rate their relationship with the marketing team as “not strong,” with the survey...
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Data-Driven Decision-Making Popular, But Informed by Intuition
Recent studies (such as this one) indicate that US marketers often rely on their gut for marketing budget decisions. But this may not be a universal view: a new survey [pdf] sponsored by Applied...
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US Advertising Market Sizes by Medium, 2018 v. 2013
Source: PricewaterhouseCoopers (PwC) Notes: TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues. But internet advertising...
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Millennials Willing to Switch Brands to Get More Loyalty Program Benefits
US Millennials (aged 20-34) over-index in their participation in loyalty programs and are the generation most likely to modify their shopping behavior on the basis of loyalty program benefits,...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 6-8, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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E-Commerce Conversion Rates, by Device, in Q1 2014
Source: Monetate [download page] Notes: Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1, while the iPad (2.58%) and the iPhone (1.18%) led...
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Propensity to Like Brands on SocNets, by Generation
Source: GlobalWebIndex (GWI) Notes: Among internet users in North America, Baby Boomers (aged 51-64 in 2013) in Q1 2014 were almost as likely as Millennials (aged 16-30) to have liked a brand on a...
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US Mobile Ad Spending Forecast to Exceed Display in 2016
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US, according to PricewaterhouseCooper’s...
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Mobile, Video Ads Deliver Above-Average Actions per Impression in Q1
Source: Neustar Aggregate Knowledge [download page] Notes: In Q1, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which...
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The 10 Countries With the Most Millionaire Households in 2013
Source: Boston Consulting Group (BCG) Notes: With more than 7.1 million, the US easily boasted the largest volume of millionaire households in the world last year, according to BCG, with China (2.4...
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Only 1 in 10 Online Shoppers Say Mobile Is Preferred Method for Making Purchases
UPS and comScore have released their 3rd annual “Pulse of the Online Shopper Study,” based on a survey of 5,800 online shoppers in the US who make at least 2 online purchases in a typical 3-month...
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Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle
While almost 60% of digital advertising dollars this year have a direct response objective, per eMarketer, the researcher also expects that by 2017, digital advertising dollars will be almost equally...
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Father’s Day Spending Expected to Total $12.5B
Source: NRF Notes: The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion, down from $120 and...
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US Online Ad Revenues Grow by 19% Y-O-Y in Q1 to $11.6B
Source: IAB / PricewaterhouseCoopers Notes: Needless to say the Q1 mark of $11.6 billion is a new first-quarter peak, marking a 19% rise from last year’s Q1 revenue of $9.6 billion. The 19% growth...
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Social Platforms Referring More Valuable Traffic to E-Commerce Sites
Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas, according to Monetate’s latest E-Commerce Quarterly report [download page]....
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Mobile Share of Email Opens and Clicks Varies Widely by Industry
Half of total email opens occurred on a mobile device in Q1 2014, according to the latest quarterly email report from Experian Marketing Services, a figure in line with various industry estimates (such...
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Mobile Forecast to Capture Almost Half of US Digital Video Ad Spend in 2018
Source: eMarketer Notes: Marketers will spend more than $1.4 billion on mobile video ads this year, or close to one-quarter of total digital video ad spending, per eMarketer. As consumption of video...
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Facebook Brand Post Interaction Rates, by Time of Day
Source: TrackMaven Notes: The most popular hour for brands to post on Facebook is 12-1PM EST, per the TrackMaven analysis, while the least popular hours are between 1 and 4AM. Interestingly, posts...
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