Social Platforms Referring More Valuable Traffic to E-Commerce Sites

Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas, according to Monetate’s latest E-Commerce Quarterly report [download page]. During Q1 2014, the average order value (AOV) for social traffic was $107.55, up from $91.40 during the year-earlier period. The analysts note that increases are being driven by the visual web, with AOVs for traffic from Pinterest, Instagram, Facebook and Polyvore all increasing on a year-over-year basis. (more…)