Only 1 in 10 Online Shoppers Say Mobile Is Preferred Method for Making Purchases

UPS and comScore have released their 3rd annual “Pulse of the Online Shopper Study,” based on a survey of 5,800 online shoppers in the US who make at least 2 online purchases in a typical 3-month period. The results suggest that despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices. In fact, respondents were as likely to say they prefer to make a purchase from a multichannel retailer through a catalog (by calling or ordering through the mail) as they were to say they’d prefer to buy online via smartphone (4% each). (more…)