More Consumers Willing to Pay Extra for Products From Socially Responsible Companies

Source: Nielsen [download page]

Notes: Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact, with this representing a 10% point increase from 2011. Willingness to pay a premium increased across each region, and ranged from a high of 64% of respondents in the Asia-Pacific region to a low of 40% in Europe. Separately, the study notes that respondents are as likely to rely on friends and family (47%) as they are product packaging (52%) to ensure that a brand is committed to positive social and environmental impact. (more…)