Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices, per results from a Harris Interactive survey. But for Millennials (aged 18-36), the TV viewing experience has changed, with a slightly larger proportion saying they regularly watch TV shows via streaming (67%) than via cable or satellite (62%). While Millennials are the most likely to be streaming content, they’re slightly less likely than the average adult to regularly watch recorded content. (more…)
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How Americans Are Watching TV
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