Source: Twitter / Starcom Mediavest Group (SMG)
Notes: Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI, according to research from Twitter and SMG. The study also found that viewers tweet with the same frequency during program time as during ad time, supporting earlier research from Nielsen that arrived at the same conclusion. In addition, ad recall was found to be 13% higher among Twitter users than non-multitaskers.
Related: New Data Surrounding Twitter, TV, and Brand Messaging (more…)