Boomers and Seniors Account for Majority of US CPG Spending

CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year, details IRI in a new report. The study finds that these Americans will account for 52% of total CPG spending this year, or roughly $207 billion of the $398 billion in total market spending. By 2020, annual CPG spending is expected to exceed $230 billion for these consumers, whose brand decision influencers differ from the rest of the population. (more…)