Source: IDG Global Solutions
Notes: More than 9 in 10 senior executives own a smartphone used for business, per the study, with about three-quarters of those reporting use of their smartphone to research a product or service for their business. Half of those have bought IT products for business using their smartphone, with 13% making a purchase between $1,000 and $4,999.
Related: Debrief: Reaching and Influencing B2B Buyers and Decision-Makers [download page] (more…)