Consumers: Twitter Trails Company Facebook Pages in Daily Visits

Facebook is by far the most popular social network among American adults, according to a newly-released study [download page] of daily social media activity by the Temkin Group. Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone. In fact, Facebook is so popular that respondents reported being more likely to visit company Facebook pages on a daily basis than they were to read or update Twitter at that frequency. (more…)