Marketers Rank Their Strategic Priorities

Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers, details a new report [download page] from Tealium and Econsultancy. That result is fairly unsurprising in light of recent survey results suggesting that only 1 in 4 marketers can prove their impact on the business. Interestingly, though, conversion rate optimization sits at the bottom of the list of priorities, despite being deemed “crucial” by a majority of marketers in earlier research. (more…)