Source: ACCENT Marketing [download page]
Notes: Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response. For the time being, though, only 7% of respondents believe that social offers the highest level of customer service; by comparison, a leading 63% feel that the phone offers the highest level.
Related: Q1 2014 Social Care: Facebook Response Rates Hit New High (more…)