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Source: Forrester Research
Notes: There are more than 3 million company pages on LinkedIn, according to new data from the platform, but user interaction rates with brands’ posts trail other platforms that also have professional members, per Forrester. Based on an analysis of the top 50 global brands’ activities across a variety of platforms, Forrester determined that LinkedIn’s engagement rate of 0.054% (user interactions with brands’ posts as a percentage of brands’ fans or followers) trailed engagement rates on Google+ (0.069%) and Facebook (0.073%). (more…)
