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Mobile applications have reached another threshold, according to comScore data. After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May, per comScore’s figures. In fact, mobile web and apps together accounted for 60% share of digital media time spent in May, up from 50% share a year earlier. (more…)
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Mobile Apps Now Capture Majority of Digital Time in the US
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