“Upscale” Baby Boomers Plan Luxury Purchases

Upscale marketers shouldn’t ignore Baby Boomers (49-67), the massive segment of the population that is “even more valuable and affluent” than those coveted Millennials, argues the Shullman Research Center in a new report [download page] detailing the wealth and financial outlook of Baby Boomers. Compared to their share of the adult population, Baby Boomers command an above-average share of total net worth and total income dollars. What’s more, “Upscale” Baby Boomers are looking to spend on luxury products. (more…)