Which Advertising Channels Have the Biggest Purchase Influence on Consumers?

Marketers are increasing their spending on digital advertising at a rapid rate, and many CMOs predict that digital media will soon capture upwards of three-quarters of marketers’ budgets. But do consumers believe that online ads are as effective as traditional media in influencing their purchase decisions? A new MarketingCharts Debrief, “Advertising Channels With the Largest Purchase Influence on Consumers” [download page] builds on existing research by examining the stated purchase influence of various ad channels across a range of demographic groups. (more…)